
Jeff Baierlein, Viristar’s Director, has been invited as a distinguished speaker at the Fujairah International Conference of Adventure Tourism. The event is set to take place on April 30 – May 2, 2025 in Fujairah, United Arab Emirates.
This event, attended by UN Tourism and hosted under the patronage of His Highness Sheikh Mohammed bin Hamad Al Sharqi, Crown Prince of the Emirate of Fujairah, in collaboration with the Fujairah Adventure Center and the Government of Fujairah, will focus on advancing adventure tourism with a strong emphasis on community and sustainability.

About the Conference
The International Fujairah Conference of Adventure Tourism convenes industry leaders and tourism experts to explore the future of adventure tourism. The conference focuses on key areas such as infrastructure development, community engagement, and sustainable practices to support adventure tourism over time.
The conference will include:
- The official launch of the Middle East Adventure Tourism Standards framework
- Efforts aimed at strengthening global and regional partnerships to foster collaboration and growth in adventure tourism
- Discussions on emerging economic trends, sustainability initiatives, and innovations in the adventure tourism sector

Viristar’s Involvement
Jeff Baierlein has been invited to participate in a panel discussion, Safety & Standards: Pioneering Global Best Practices.
This panel will address the role of safety standards, certification processes, and global regulations in shaping adventure tourism. Jeff will contribute his expertise on effective adventure tourism safety regulations and risk management strategies.
For more information about the conference, visit conference.fujairahadventures.ae.