By Kaelan Young
Visit Viristar in hall 4.1b to discover how we offer best-in-class strategic consulting, training and adventure safety accreditation services for adventure, travel and tourism professionals worldwide.
Viristar will showcase at ITB Berlin 2025, the world’s premiere travel trade show, held from March 4-6, 2025. This event gathers travel and tourism professionals from across the globe to exchange ideas, showcase innovations, and explore the future of the industry.
Discover Viristar’s Expertise
Find us in Hall 4.1b – Adventure ∙ Responsible Tourism, Stand 209 to learn more about our world-class consulting, training and adventure safety accreditation services. From risk management training to program development and business management consulting, Viristar empowers outdoor, adventure, and tourism organizations to elevate safety, quality, and success.
Learn about our work with clients in 70+ countries, and how our tailored solutions support the adventure tourism, outdoor recreation educational travel sectors.
Don’t Miss Our Sessions on Risk Management
Viristar’s Director, Jeff Baierlein, will lead two sessions at ITB Berlin 2025.
Jeff will lead a presentation on Adventure Tourism and the Science of Safety: Applying Current Research in Systems-Based Risk Management to Travel Experiences on Wednesday, March 5, 2025, from 1:50 PM – 2:15 PM. It will take place at the 20th Green & Blue Tourism Business Forum, held at the ITB Lighthouse Stage in Hall 4.1b.
This interactive session explores recent advances in the science of safety and how they can be applied to the adventure tourism sector. Drawing from research on incident prevention in the aviation, oil and gas, nuclear power generation and medicine sectors, participants will look at how tourism providers can take advantage of the most contemporary models of safety management. The discussion will also cover how tour operators—ranging from small businesses to multinational corporations—can implement these strategies to enhance the safety and quality of their offerings worldwide.
Additionally, Jeff will discuss Adventure Tourism Safety Regulations – A Global Perspective on Wednesday, March 5, 2025, from 4:50 PM – 5:30 PM. The presentation will take place in Hall 7.1B at the Green Stage.
This engaging session will guide tourism officials, regulators and adventure tourism operators on development of adventure safety regulations to support economic development and sustainable business growth.
Register Today!
You can purchase your ticket at a discounted Early Bird rate until January 14, 2025 at itb.com/tickets.
If you’d like to schedule a meeting, please email [email protected].
We look forward to seeing you in Berlin!
