Sales & Marketing
Bring your services to more people through well-designed outreach, promotion and sales strategies
Outcomes
Increase impact
Serve more people, provide more services, and grow the organization’s reach
Strengthen the brand
Improve brand recognition and corporate goodwill
Enhance strategic partnerships
Use marketing affiliates and innovative sales channels to grow the organization
Build organizational resilience
Develop financial reserves to help weather the next pandemic or economic downturn
Reach more people with a well-developed marketing and sales strategy—whether your business is a charity or for-profit enterprise. Viristar offers seasoned, practical guidance on designing and implementing effective marketing and sales strategies and tactics.
Viristar will partner with your organization to develop marketing plans including value proposition, market segmentation, promotional channels, partnership and affiliate marketing program development, pricing strategy, features/benefits definition, and marketing messages.
We can help you develop a customized sales strategy, including inside and outside sales tactics, CRM and POS solutions, sales contracts, and customer service standards and procedures.
Viristar’s focus is on providing strategic guidance rather than extensive content creation. Viristar can provide some graphic and written promotional collateral, however.
Viristar’s sales and marketing consultation services are focused on serving the nonprofit, small business, outdoor, travel, and informal education sectors.
The Viristar Advantage
Viristar’s consultant team has decades of experience in designing, testing, implementing and improving marketing and sales strategies for nonprofit and for-profit organizations serving clients in multiple countries around the world.
Our staff’s experience in sales and marketing strategy development and implementation includes:
- Writing marketing and outreach strategic plans
- Technology needs assessment and implementation, including complex CRM relational database design
- Direct mail, events, social media promotion, and print advertising
- Affiliate partner program design and implementation
- Business-to-business and business-to-consumer sales channel development
